An Overview on Digital Marketing and Technology Strategy

An Overview on Digital Marketing and Technology Strategy   Free Tutorial Download

What you’ll learn
  • Advertising Metrics
  • Return on Advertising
  • Marketing Analytics
  • Media Performance
  • Digital Strategy
  • Media Strategy
  • Digital Advertising
  • Digital Marketing
  • Advertising Analytics
  • Technology Strategy
  • Basic business notions
  • Basic Internet notions

This short course is designed to empower the participant in the digital marketing landscape. It provides first a conceptual definition of digital marketing and its relevant for today’s business environments. The course then explains the strategical framework and the different types of media as well as a description of media metrics. It also shows examples to compute return on investment for a Bank using Search Ads and Display Ads. Finally, the course provides a quiz to round-up the whole content of Section 1 of the course.

Section 2 of the course provides a glimpse into the concept of Technology Strategy aiming to connect it with Digital Marketing as an Innovation driven by the evolution of the way businesses use the Internet as a market and a medium for advertising.

Who this course is for:
  • Beginner business analysts
  • Beginner digital marketer
  • Beginner digital advertisers
  • Beginner digital business strategist


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