Marketing Foundations: eCommerce

Ecommerce means customers can buy products with a click of a button. The question is, will they buy them from you or your competitors? A successful ecommerce marketing strategy will not only help you generate more sales, but also keep those customers coming back for more. In this course digital marketing consultant Sam Dey reveals the marketing tactics and tools you need to increase conversions and revenue. Discover how to build an effective ecommerce site that leverages platforms that customers already love, like Amazon and eBay. Learn how to take advantage of free traffic, and how paid traffic fits into your marketing mix. Finally discover how to optimize touchpoints throughout the marketing funnel—from email to product landing pages—to increase your conversions.

Topics include:

  • What is ecommerce?
  • Building an ecommerce site
  • Attracting free traffic via SEO and social media
  • Acquiring paid traffic
  • Increasing website conversions
  • Email marketing for increase conversions

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