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The Science of Logo Design

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Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM’d for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidenceā€”not industry hearsay.

This course was created and produced by William Lidwell. We’re pleased to host this training in our library.

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https://drive.google.com/open?id=19KpEaicShJX2sQLOewHOA3_1si2gI-Re
https://uptobox.com/5cilhogtwtqn
https://freeshadow-my.sharepoint.com/:u:/g/personal/freetuts_abcda_tech/EV-XygX5QBpGkOrD6PqzDnwBD2vLTFBtfW4-BQsPIGHMbg
https://mshare.io/file/Ip8aKhjq

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